Rule No. 1
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Rule No. 1

There’s no such thing as ‘business’

How the magic of human cognition is blocking progress

The human cognitive system is a marvel. It enables us to make sense of a highly complex world and navigate effectively through our day while our senses are constantly assaulted by a rich and voluminous stream of data.

Wherever you are right now, it’s likely that you’re taking in more information than you could handle…




Articles from Rule No. 1 team members and friends about purpose and values and how organizations can live them in their culture and in the world.

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Adam Schorr

Adam Schorr

Passionately in search of people who are themselves

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