Rule No. 1
Published in

Rule No. 1

There’s no such thing as ‘business’

How the magic of human cognition is blocking progress

The human cognitive system is a marvel. It enables us to make sense of a highly complex world and navigate effectively through our day while our senses are constantly assaulted by a rich and voluminous stream of data.

Wherever you are right now, it’s likely that you’re taking in more information than you could handle…

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