“Lacing Up”: My path to and first month at ASICS Digital

Erica Zendell
May 1, 2019 · 10 min read

Who I am and how I ended up here

A little about me and my role at ASICS Digital

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The Beatles did it better, but this is a band I’m quite happy to be a part of — even if my facial expression doesn’t quite indicate it.

The 3-year ‘marathon’ to ADI

A Month in the Life

Week 1

Week 2

Week 3

Week 4

ASICS Digital

Fitness, technology, and how we see the world.

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