Positioning Book Dojo
Or choosing the right audience
As the founder and CEO of a mail-only startup Book Dojo that publishes data-driven books, builds and operates book-driven platforms, and serves book communities and book lovers, I have already categorized this promising startup with the words above and this past article. Best of all Book Dojo is not only a categorized startup, it is a category-defining startup because you probably never heard of a mail-only startup, nor book-driven platforms neither data-driven books. Once a startup is categorized the next step is to position it by clearly identifying its audience. For this positioning effort, I use the MVA framework that advises picking the smallest audience first. As Book Dojo publishes data-driven books, it is commonsensical to target data scientists but Book Dojo is not targeting all data scientists but data scientists that love books and data.
Book Dojo’s Data-driven books are books chipped with datasets that the reader could use to play with the concepts talked about in the book and for having his own way of interpreting and approaching these concepts and ideas. So Book Dojo’s data-driven books are not immutable books because data change over time. That’s why Book Dojo has worked to build a book versioning system that will make all the published data-driven books always up to date. This system is the system that is described in this Thank you article about These women of the blogosphere. And I promise you that I am working hard to chip this history of blogging book I am personally writing.
if you Need to onboard yourself into Book Dojo a domain-specific startup here it is.
Soon the first data-driven book here
