Email marketing tools for business owners.
Email marketing involves using emails in your digital marketing efforts to ensure that your potential customers are aware of new products, services, offers, and discounts.
When it comes to marketing your business, email is still one of the most important and effective means. It has a higher open rate and a very high conversion rate compared to other forms of digital marketing. You can make a lot of sales by sending emails to your customers and potential ones and ensuring that you are top of mind when they need your services or products.
However, this becomes too much work when you have a very long list of customers that you are supposed to email. It also becomes cumbersome if you do not have the means to analyze the performance of your emails. It is important, for example, to know how many people opened your email and how many left it unread. To bypass some of these challenges you have to incorporate email marketing tools in your campaign.
These tools are tailored to help you send very customized emails to the different segments of your clients and also to give back reports on the performance of the emails.
Some of the best email marketing softwares out there include:
Mailerlite
This the email marketing tool that we use at Runnovate. It is a very progressive tool and has features that allow for automation, landing pages, surveys, and pop-ups. This tool also allows you to segment your subscribers into the various categories as you wish.
Mailerlite also lets you optimize your campaigns with A/B testing to ensure that you are putting out content that is being accepted.
The newsletters are also customizable while using Mailerlite. There are a couple of templates that you can customize and tailor them as you want with a drag and drop tool.
Pricing.
Mailerlite has very competitive prices. There is a forever free plan that supports up to 1000 subscribers and 1200 emails per month. For $10 per month, you can send unlimited emails to a maximum of 1000 subscribers. For $15 per month, you can send unlimited emails to a maximum of 2500 subscribers. The prices go up competitively as the number of subscribers grows.
Hubspot
In addition to customer relationship management, Hubspot also offers email marketing. It has features like drag and drop editor that allows you to customize your content for your subscribers. Additionally, it also has email templates that save you a lot of time.
Hubspot provides you with A/B tests for your email marketing campaigns to ensure that you are hitting your goals and achieving the desired results. The analytics feature on this tool is also very robust.
Pricing.
There is a starter plan that goes for $45 per month and it supports up to 1000 contacts per month. It has features that allow you to attract audience attention, understand your leads, and engage your leads. The professional plan goes for $800 per month and it allows you to automate and personalize your marketing, get found online, optimize conversion rate, and build custom reports. The enterprise plan goes for $3, 200 per month and has features that allow you to manage your teams and brands, extend the platform, and advance your reporting.
Mailchimp
Mailchimp is one of the most popular email marketing tools. It is super fast to set up and has a very friendly user interface. Its biggest selling point is that they have a very convenient pricing structure for small businesses. Their packages come with really great features like custom branding for personalization, A/B testing for efficient campaigns, automation series, and great customer support.
Pricing
The free plan offers multi-channel tools that are essential for building your business and growing your audience. The essential plan starts at $9.99 per month and it is great for email-only senders who want around-the-clock support. The standard plan goes for $14.99 per month and it supports data-driven automation and optimization tools for businesses that want to grow faster. The premium plan goes for $299 per month and it is suitable for high volume senders who want all marketing features and phone support.
ConvertKit
This tool is very easy to use and it prides itself on being able to let you channel more of your energy and time in creating content for the subscribers rather than learning your way around the tool. It has readily available email templates that are very easy to customize. It has a 98% deliverability rate that ensures that all your emails land in the inbox and not in the spam folder. It has features that support the creation of landing pages and sign-up forms which ensure that you are able to grow your contact list over time. Lastly, it has an email automation feature that is both powerful and easy to use.
Pricing.
There is a free plan that supports up to 1000 subscribers. The plan has features that support unlimited landing pages and forms. You can be able to send email broadcasts, sell digital products and subscriptions. There is the creator plan that goes for $29 per month and supports up to 1000 subscribers. It has all the features for the free plan in addition to supporting free migration from another tool and automated funnels and sequences. The creator pro that goes for $59 per month supports up to 1000 subscribers and plans everything that the creator plan has in addition to supporting Facebook custom audiences, newsletter referral systems, subscriber scoring, and advanced reporting
Aweber
Aweber supports email automation that enables sending of personalized emails easily with prebuilt campaigns. It also prides itself on providing reports that are very simple and that have meaningful insight into email and campaign performance. Additionally, using this tool you can be able to build very eccentric landing pages that ensure you collect the email addresses of new subscribers. There is also a feature for web push notifications that help you engage your web visitors. The sign-up form generator allows you to create opt-in forms that capture email addresses and help you grow your list. AWeber has a free stock image library of 6000+ free stock images that come in handy when designing customized email templates.
Pricing.
There is a free plan that supports up to 500 subscribers without any time restrictions. The free plan supports the customer solutions team, email automation capabilities, and full use of content creation tools. Additionally, it allows unlimited users per account, free migration services from other email marketing tools, and access and use of AWeber’s integration library. The Pro plan costs $16.15 per month when billed annually and has features that support robust email marketing like list building, landing pages, segmentation, reporting, team/account management, web push notifications, integrations, landing pages just to mention a few.
Constant Contact.
It prides itself on having easy-to-use features with a drag and drop tool that enables you to customize emails as much as you want without too much struggle. It has automation that sees to it that your new subscribers get welcome messages, triggered email series, and contact segmentation. Its excellent reporting features ensure that you see who is opening, clicking, and sharing your emails.
Pricing.
They have two plans that have a one-month free trial. The first plan is called the email plan and it goes for $20 per month. It is for small businesses and organizations looking to create professional emails, build customer relationships, and drive real results. The other plan is called the email plus plan and it goes for $45 per month it is suitable for small businesses and organizations ready for even better results with automated emails and other powerful features that engage their audience.
Sendinblue
It has templates and an easy-to-use drag and drop tool that allows for sending customized emails to your subscribers. The buck does not stop there, it has features that allow segmentation of your subscribers so that you are always able to send very personalized emails every other time. The A/B testing feature ensures that you are always sending out the best-performing email subject line that is bound to deliver outstanding results every other time.
Pricing.
There is a free version that supports unlimited contacts and up to 300 emails per day. The lite plan goes for $25 per month and has every feature available in the free version and additionally it has no daily sending limit, has email support and advanced statistics. The premium plan goes for $65 per month and it is suitable for marketing pros. It has everything in the Lite plan and additionally it has marketing automation, Facebook ads, landing pages, multi-user access, and telephone support. The Enterprise plan is for marketers who need 20+ landing pages, priority support, access for 10+ users, custom volume for emails. For this plan, you will need to contact the sales depart of Sendinblue in order to get a quote.
Klaviyo
Klaviyo has features that allow you to listen to your customers and build strong relationships with them. These features are like sign-up forms that allow you to get subscribers. Klaviyo also allows integration with other world-class platforms that your customers use on a daily basis such as Shopify and Stripe. Other features facilitate the analysis of trends that lead to uncovering of opportunities. They allow for segmentation and reporting. The other groups of features are tools that allow you to act after listening and analyzing your customers. These actions are like automation and social advertising.
Pricing.
Klaviyo offers a free tier that allows you to send up to 500 emails to 250 contacts. This offer allows you to customize your emails and templates, import and sync data, and use other features of Klaviyo. If you exceed the 500 emails, you will be prompted to upgrade. The pricing will then depend on the number of email contacts that you have.
Need help with your email marketing? We got you!
Email marketing is an important strategy in building loyal clients that keep your business growing. However, you do not have to spend countless hours doing this task while there competent virtual assistants ready to do them for you. At Runnovate, we have virtual assistants who are proficient at email marketing and are very conversant with how to use email marketing tools. Grow your subscribers with the help of a professional virtual assistant. You can get your virtual assistant today by filling out this form on our website.
