So, you want to make some content?

Michael Finney
Rustbelt Innovators
1 min readApr 30, 2023

I make a lot of content in all formats. While loathing the phrase “content creator”, I am, however, a creative. It started years ago as a musician, playing in bands and writing songs. Recording albums and selling them at gigs. Promoting the events and networking with venue managers as well as booking agents.

Learning how to use audio production technology for live music and studio work is similar to video production software in terms of nonlinear editing, which is comparable conceptually to how editorial work functions on word processors or the web.

Without getting too deep into this line of thinking, let me pull back and clearly state: this article is about converting ideas from one kind of media into any other format which is addressed through the lens of personal branding in my video course and workbook.

Read the rest on Substack

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