Job Posting Teardown: Imgur
If you’ve ever scrolled through Reddit, looked at memes, or shared a GIF, there is no doubt that you’ve likely stumbled on a picture hosted by Imgur. Imgur helps the internet discover, share and enjoy some of the funniest, most informative and inspiring images, memes, GIFs, and visual stories served up in an endless stream of byte-sized fun (to say the least).
When I stumbled on Imgur’s careers page, I was actually blown away by just how awesomely well their careers page was designed. It’s great because their careers site design is perfectly aligned with their user mission — to help their ideal candidates discover, share, and enjoy some funny, informative and inspiring things that make Imgur a great place to work.
In light of Imgur, lets walk through a journey of how Imgur is taking it to the next level when it comes to career page design!
First of all, this drone shot to start off their careers page is SICK! Note to companies: acquire drone immediately for some great video content opportunities. The copy they use is bold, and it is a great intro to communicate to candidates what working at Imgur is all about. Only criticism here is that there are apparently “office doggos everywhere”… but I only see one. Where are the rest of the doggos? Just kidding. Not really.
According to the 2018 Smashfly Recruitment Marketing Report only 1% of companies use video in their careers pages/job postings— so hats off to Imgur for taking a step further with the creativity.
Again, the copy Imgur uses on their careers page is really, really great. I love the paragraph about the type of organization that they are. It’s impactful, honest and really helps candidates better understand what Imgur is all about.
Also, it’s great that when they say there is no “corporate speak”… there literally is no corporate speak. It definitely feels like this page was written for the purpose of resonating with their ideal candidates and not for SEO robots on the hunt for career page buzzwords.
Another thing that Imgur does really, really well is utilizing the careers page to sell to their ideal candidate. Imgur uses their employer value proposition to focus on showcasing what they have to offer to their candidates BEFORE they ask what their candidates have to offer to them. It’s very subtle, but this candidate-first approach is what sets your employer branding apart and goes a long way with resonating with your job seekers — and converting them into engaged, and informed candidates.
When it comes to comprehensive benefits — Imgur really puts forward some of the awesome things they provide to their Imgur Family (and, the taglines are hilarious). Personally, I’d be super interested in the “Fuel Your Passion” fund — and as a proud dog father — it’s great to know that the office is welcoming to all doggos.
This Passion Fund is AWESOME. Every year, Imgur provides $500 to spend on any interests (travel, hobbies, academics, sports or something else entirely) and they provide a few examples of how their current employees have used their Passion Funds. Perfect way to engage candidates.+1 Drake Crying Meme.
When it comes to optimizing your careers page for the candidate experience Imgur is knocking it out of the park. This type of employer branding and content is what really sets you apart from the thousands of other companies on the internet.
I also really like this inclusion of some customer success stories. Most companies tell candidates what they will do, but very few actually showcase the impact that they will make from doing. This goes a long way in really providing insight into the “why” for candidates. It’s a simple, yet meaningful way to really prove the pudding with regards to building a community of happy customers using a product that works. Impact driven over work driven always!
Not much needs to be said here. Pictures are worth a thousand words. Imgur showcasing all the awesome faces that make them tick is a checkmark in my book! And another bonus point for them showcasing a bunch of different activities. Definitely need to visit that Stranger Things museum.
Boom. I love this FAQs section. Such a simple way to address a few of the many questions prospective candidates have on a daily basis. I would love to have seen a few more Q&A’s, or some way that candidates could ask questions and have employees respond… but I’m sure this will eventually be replaced with some cool chatbot that answers you in relevant GIFs. Side note: If work from home Wednesdays aren’t a thing at your office, definitely make them a thing. — Sincerely everyone.
On to the job listings page.
I’m definitely a big fan of the bold colouring and unique design. But I’m an even bigger fan of the really short teaser team-related copy. I think a lot of companies assume that candidates know what “Engineers”, or “Product Managers”, or “Customer Representatives” do — but the functions of these vary greatly from company to company. Providing clarity to candidates about the different verticals and their specific functions and purpose is very helpful in learning where they will best fit in with their skill set.
Let’s click into a job posting…
Again. Imgur does a really great job of writing copy that appeals to the candidates they want to attract. It’s completely in-line with their branding and the job postings are written with the same “candidate-first” mind state. Would have been awesome if they used the same creative, bold design they used on the careers page — but the design is clean and gets the important points across. I think the company introduction is a little bit word-heavy upfront, but there are a few jokes and puns to break it up — so I’ll let that slide.
Typically, I’m against long lists of bullet-points when it comes roles/requirements and always challenge companies to think outside-the-box when it comes to describing roles/requirements. No doubts here… Imgur does do a great job of defining the role, and really pin-pointing the ideal candidate via the copy. But, I think they could be a bit more creative in terms of the design, candidate experience and layout here (mainly because I’ve seen them execute on these things so well prior to the postings).
I’ve talked about using an alternative job posting layout before and I think Imgur could absolutely NAIL their candidate experience if they implemented something new here. Perhaps a 3-month, 6-month and 1-year expectation list, or a “What You’ll Be Working On” statement.
Similar to the “role” section, Imgur does a great job of describing all the necessary skills/requirements a candidate needs to have in order to be successful at the role. But, I’d love for this to be a little more tangible and relatable. An awesome job posting I saw completely nixed the “requirements” section, and instead included a “what you might’ve worked on in the past week” section. The key is to always think experience-based instead of skills-based.
My last piece of criticism is that the benefits section lost all the magic it had from the careers page! What happened to Work from Home Wednesdays, or the Office Doggos? When it comes to crafting job postings, keep in mind that it might be the only and also the last thing a candidate sees before applying. Don’t lose out on the magic.
All-in-all, Imgur does a fantastic job of three things. They lead with their employer value proposition, they focus on being mission driven, and they have crafted a careers page that is highly candidate-centric. Here at Ruutly we always talk about content and context are critical to the candidate experience. And when it comes to content and context, Imgur does a great job of making a impactful statement with their potential candidates. When it comes to walking-the-walk, and talking-the-talk... Imgur is the real deal.
