Success Story: Diply.
Diply is a social media publisher that delivers captivating content to millennial audiences. As part of Diply’s philosophy they believe that the user experience comes first.
Diply was recently ranked by Deloitte as Canada’s fastest growing technology company (posting a four-year growth rate of more than 90,000 per cent).
In order to support (and continue) this growth, Diply set their targets to completely upgrade their candidate experience in order to extend their philosophy of delivering a captivating and engaging user experience to also delivering a captivating and engaging candidate experience.
The kind of explosive growth we have at Diply requires constantly trying to reiterate on what you are doing so that you can continuously do even better. For us in Talent Acquisition specifically, it means testing new tools at all stages of the recruitment process, honing our candidate experience and recruitment marketing efforts, all while looking at our metrics to track and improve performance. The candidate expectations are higher every year and the companies that don’t adjust will lose out on great talent.
Marija Vukic— Director of Talent Management at Diply
Diply found Ruutly to be the perfect solution to provide them with the necessary tools to transform their job postingsand to help extend their philosophy of unignorable user experience directly into their candidate experience. Using Ruutly allows Diply to add the level of branding, interactivity and experience to their text-based job postings necessary to support their talent growth goals.
The mindset around job postings and career content in general must change. Companies wouldn’t put out a blog post or an article with poor imagery and boring content but yet many do so with their job postings. We wanted to be different.
Marija Vukic — Director of Talent Management at Diply
Diply’s Goals
1) Differentiate the Diply employer brand in competitive talent market place
2) Provide their talent acquisition team with a way to scale an impressive candidate experience
3) Create consistency across all talent acquisition properties (careers page, job listings, job postings, LinkedIn etc)
We wanted our employer branding to accurately reflect our culture and for the whole candidate experience to feel consistent from the very first touch point all the way to onboarding. We are a content company so we wanted the postings to match our aesthetic and be visually pleasing and interactive.
Marija Vukic — Director of Talent Management at Diply
How Diply Exceeds
Consistency is Key
First, Diply upgraded their standard job listings page and added a level of branding and consistency from careers page to job listings page. The new listings page includes features that make the job search much easier for candidates by adding filtering by location, team, and search functionality.
Through a simple integration with Diply’s ATS (Greenhouse), their talent acquisition team was provided with Ruutly’s transformational job posting experience platform that automates an unignorable, and interactive candidate experience directly in their job postings.
Candidates now have an interactive experience that allows them to explore and learn important information about the position they are applying for, see contextualized skills, and get a glimpse of the awesome Diply culture. Their recruiters have instant access to automatically create, embed and share these interactive widgets in less than a minute — with a simple, streamlined workflow through their ATS integration.
[Ruutly is] hands down the easiest integration of any HR software we have used… even when we had a bunch of “special” requests.
Marija Vukic— Director of Talent Management at Diply
Employer Branding. Everywhere.
Diply understands the importance of building a consistent candidate experience for their candidates no matter where the touch point is and wanted to put an emphasis on their unique employer brand. By utilizing Ruutly, Diply ensures that their job seekers will always have an opportunity to experience the Diply culture, and have instant access to important employer branding content. This results in more informed, and qualified candidates from the very first step of the candidate journey.
“Sense of Humour a Must”
Ruutly’s library function provides Diply a way to automate standardized content to ensure that the talent acquisition team has instant access to consistent Diply-branded language, images and job posting content. Whether a candidate is applying for a editorial, head office, or engineer position — they have standardized, Diply-approved content that speaks directly to the target audience they are attracting.
Mobilization
It’s a fact that just over 50% of candidates drop off at some point between starting and finishing their application. This means that avoiding mobile optimization is one of the quickest ways to ensure a reduced ROI on your talent acquisition spend. Diply’s recruiting team now has a quick and easy way to provide a great mobile experience for their candidates that land on their job postings. Ruutly’s completely responsive design provides Diply job seekers with a seamless single-screen experience no matter what device it’s accessed on.
Sharing is Caring
One of the key recruitment tools in Diply’s tech stack is LinkedIn. Typically when a job is shared on LinkedIn it’ll have a small call out in the timeline.
With Ruutly, their recruitment team now has the ability to immediately standout in the noisy LinkedIn timeline by sharing their branded Ruuts directly with candidates in one click.
Candidates can now see a preview of Diply’s interactive job postings and click-through to receive a consistent experience from LinkedIn to their job postings.
And the winner is…
After 6 weeks of implementing Ruutly, Diply received over 70,000 total interactions, over 6000 apply clicks, and quadrupled the industry-average of time spent on job postings.
Ruutly’s dashboard provides Diply with real-time statistics to ensure their recruitment team knows exactly how Diply candidates are interacting with their job postings both aggregately and individually.
We have seen measurable improvement in the time applicants spent with postings, volume of applicants per posting as well as the click through rate. Our employees are also sharing the postings more frequently and getting more views on their shares driving the posting performance up.
Marija Vukic — Director of Talent Management at Diply
As Canada’s 2017 fastest-growing technology company — Diply wanted to be at the forefront of building a consistent candidate experience that attracted top talent. Diply is using Ruutly to hit all their goals of creating a differentiated candidate experience, providing their recruitment team with a simple way to help them scale and share, and finally completely transforming their candidate experience.
We want very specific people to work at Diply and the more informative the postings are, the better our chances of attracting that very specific person. We are working on department focused content at the moment to make the postings even more personalized. We love that Ruutly already supports personalization. So for example, our video postings will soon feature a person from video talking about the role or department.
Marija Vukic — Director of Talent Management at Diply
If you’re interested in seeing how Ruutly transformed the Diply candidate experience feel free to check out the Diply careers page and get in touch with us to learn how we can do the same for your company!
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