The Secret Formula to Better Job Descriptions.

Ryan Porter
Feb 5, 2018 · 1 min read
No cheat sheet necessary.

Leadership skills. Communication skills. Customer service skills. Teamwork skills. How many times have you used those terms in job descriptions?

There’s a massive problem with each one of those. They literally mean nothing.

What’s worse, is because those terms are so incredibly ambiguous, if you’re not explaining what those skills mean to your organization and the specific role you’re hiring for, you’re leaving it completely up to the candidate to interpret them. And more often than not, they’ll get it completely wrong.

In this video, Jahmal and I share a simple formula to instantly add the context your candidates need to decide if they’re a fit or not. More context = better candidate experience.

If you like seeing content like this, go ahead and give a few claps to let us know to keep making it.

Check out to learn how to transform text-based job descriptions into fully-branded, candidate experiences.


We help employers brand their jobs and get the right people. We share our insights and opinions here.

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