Don’t let your color palette be an airball

In this article, you’ll uncover tips on how to create a color palette that empowers your people and helps tell your product’s story.

It’s no secret that designers have been painting user interfaces with light-colored, eye-straining palettes in attempt to look modern and fresh. But has anyone stopped and wondered: does this color palette support the people’s experience, match the personas, and support the environment people are using the app in?

Does your color palette support the user experience in environments where people commonly use your app?

If you’re not one to read introductions and stories, skip down to the tips section.

In recent news

Last week, Atlassian released a vibrant new UI and brand style. Atlasssian and its product—Confluence—is now painted with a vibrant color palette and the text is displayed in the Spotify and Airbnb font — Circular.

Bright and vibrant. Screams artsy, native, geometric. But is it a fit for developers?

It’s clear the design team has followed the Spotify design system approach, which isn’t wrong to do, but also doesn’t mean it’s…