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Don’t mistake common UI patterns for best practices

A hard look at how the browse experience translates in the digital space

Appeal to the senses, yes, but never at the expense of legibility.

Why do we browse?

Where do browsing experiences break down?

Unless this is supposed to be funny (in which case, ha…ha…) no Hulu, just no.
Xbox has been iterating on their masonry grid layout for what feels like forever.
Browsing for thrifty finds on Craigslist? Sure! Drilling three categories deep for cream cheese? Woof.

The secret sauce

Be explicit sparingly.

GrubHub uses explicit navigational elements sparingly, and it works.

Think outside the box…err device.

Hankr appeals to the senses with their visual restaurant app.

Evoke the spirit of the hunt.




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Callie de Roussan

Remote product designer @hubspot, systems thinker and Freehand enthusiast.