Lexus IS iPad and Web App (Shipped)

Enable retail customers and Lexus salespeople to efficiently learn about the new IS.

Ryan Allen
Mar 2, 2018 · 3 min read
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Problems

Solutions

The Augmented Reality System used the iPad’s camera to allow a user to point the device at a feature in the car, such as the radio, which would then play video on the screen showing the user how to operate the feature. It was some Iron Man level technology.

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Logistics

Team

  • 2 project managers
  • 1 photographer
  • 1 videographer
  • 2 engineers

Time frame

My role

  • Prototypes
  • Interviews / requirements gathering
  • UI design
  • QA
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Conclusion

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We spent time interviewing stakeholders and users before designing and building the mobile and web apps which gave us insights beyond the original requirements documentation. By building out an augmented reality system we enabled users to learn about new features in a few seconds instead of minutes. The client was so happy with the project that they changed its scope to be customer facing and released it in the public app store. The work we did won us a Gold Addy in 2014.

Next

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Contact Ryan

Ryan Allen

Currently designing @godaddy

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