Lexus was launching an updated IS and needed an app that salespeople could use to quickly understand the new features that was in line with the company’s branding. The computers the salespeople were using were running Internet Explorer v6.
We built a team to photograph and take video of the new vehicle and its new features, as well as a team to build the iPad app with AR functionality and an Adobe Flash app to run on the old computers in the sales offices.
The Augmented Reality System used the iPad’s camera to allow a user to point the device at a feature in the car, such as the radio, which would then play video on the screen showing the user how to operate the feature. It was some Iron Man level technology.
- 1 designer
- 2 project managers
- 1 photographer
- 1 videographer
- 2 engineers
- 8 weeks
- UX research and design
- Interviews / requirements gathering
- UI design
We spent time interviewing stakeholders and users before designing and building the mobile and web apps which gave us insights beyond the original requirements documentation. By building out an augmented reality system we enabled users to learn about new features in a few seconds instead of minutes. The client was so happy with the project that they changed its scope to be customer facing and released it in the public app store. The work we did won us a Gold Addy in 2014.