Product Design Process

A high level outline for successful products

Based on user centered, lean, and agile design methodologies.

Post Mortem

What lessons have already been learned? How did existing solutions perform? What are the known knowns? What are the known unknowns?

Problem Statement

In which way might we enable $targetUser to solve $biggestProblem?


If I do this ($biggestProblemSolution), then this ($desiredData) will happen.


If $datapoint = $desiredData then $biggestProblemSolution is a success. Start the process over again for the next biggest problem.

If $datapoint does not = $desiredData then research and learn potential reasons to run through the process as the $biggestProblem to design solutions to fix, which should fix the higher level original problem.


Needs and use cases

Data comes from interviews, analytics, customer service, surveys, strategies, and sometimes gut feelings.

Business needs

[Link to raw data]

User needs & use cases

[Link to raw data]

Competitor audit

Research and analysis for solution ideas.

Key findings

[Link to raw data]

Existing UI / UX pattern audit

Research for solution ideas and inspiration from places like pinterest, dribbble, material design docs, ui-patterns, etc.

Key findings

[Link to raw data]

Meta research to understand what will change

This section is used if you already have a solution to the problem you are iterating on.

Key findings

[Link to raw data]



Key findings

[Link to raw data]

Decompositions and solution sketching

Paper sketches, digital wireframes, flow charts, spreadsheets, mind maps, and all the other fun things in our UX toolbox!

Key findings

[Link to raw data]

Concept selection matrix

Key findings

[Link to raw data]

Visual design

Lo and hi fidelity mockups.

[Link to designs]


[Link to prototypes]


Experiment Planning

Key Findings

[Link to raw data / prototype]


What is the hypothesis we want to prove? What will we measure (KPIs)? What were the results in terms of numbers and what do they mean to a human?

Key Findings

[Link to raw data]


Content Strategy

Content Calendar

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