2017 may well be the year of testimonials and reviews in SEO. And it must be the efficient strategy for this year. Below information is the result of a reviews survey which we have just done for 1000 people (from 20 to 40 years old) who often go online shopping in early 2018.
- 95% read feedbacks for a product before purchasing.
- 84% read feedbacks for whole products before purchasing an item.
- 70% want to check feedbacks on one page instead of going separated product page.
According to this result, we already create the Feature reviews option to Unlimited Plan.
If you are going to run an online store or you have a business website on Shopify, it is necessary to reply this question. There are two main reasons that you should create a Special page.
To win New Customer
If you are New Customer when buying something online on a website, what are the things which you will look for? Perhaps, the most answer is the overall view about the feedbacks of your products.
- How are the images of this product?
- What are feedbacks of Buyers for quality/quantity of this product?
- How about your selling service? This product was delivered on time or not?
They want to have a quick view of not only the product which they want to buy but also for all products on your store in general. Also, they want to know how your selling services are? They do not want to take much time for this searching. Therefore, the Special page is the solution. Your New Customers just read the comments on the Special page instead of going each product page. These are the positive reviews which selected by you. Then finally, you can gain the trust for your product quality and selling services from them.
To decrease the bounce rate
Based on Google analytics:
“Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.”
If the success of your site depends on users viewing more than one page, then, a high bounce rate is bad. The Feature reviews on the Special page is one of the best solutions to decrease the bounce rate. Your New and Old customer will stop in action to go to your homepage and look some products only. They will have a chance to interact via reading, replying and like the comments for all products even if they just go to your Special page. Meanwhile, you can hold your Customer to stay longer on your site. And the bounce-rate will be lower.
In sum, the Feature reviews on the Special page has a necessary role in your selling strategy. Please click here to know how to do it.