The 4 Horsemen of Web3 Growth
The Four Main Pillars of Web3 Growth Hacking
Introduction: Paradigm Shifts in Marketing from Web2 to Web3
In the Web2 world, the pathway to customer acquisition was straightforward: invest in paid advertising, capture attention, convert leads. But the dawn of Web3 has dramatically redefined this journey.
Unlike its predecessor, Web3 emphasizes growing and nurturing a genuine audience base before diving into advanced strategies. At its heart, Web3 integrates decentralized platforms, making audience trust and genuine engagement paramount.
In this article, we are going to touch upon the paradigm shift and venture into the main 4 pillars of Web3 Growth.
1st Horseman — Organic Marketing: Building Genuine Connections
The foundation of any Web3 growth strategy lies in cultivating organic connections. With the decentralized ethos, it’s essential to strike a chord with audiences on a foundational level.
For instance, our client eesee, operating exclusively within the NFT space, was acutely aware of the unique demands and interests of their target audience.
By creating lead magnet content that highlighted key figures in the NFT world, like the most significant holders of Art Blocks, and initiating discussions on various NFT collections, we were able to tap directly into the pulse of the audience. This strategy ensured not just visibility but also credibility.
Engaging content like eesee’s tweets played a crucial role in amplifying organic reach.
Example of the content elaborated above:
2nd Horseman — Utilization of 3rd Party Initiatives: Gamifying Engagement
Once the foundational audience is established, the next step involves leveraging third-party platforms to engage and expand the user base. Quest-based campaigns are an excellent tool for this, especially when dealing with complex platforms like DeFi protocols.
Imagine a DEX where the underlying mechanisms might be intricate for a layperson. By introducing quests such as “Swap 1 USDC for 1 USDT and earn experience points,” users are encouraged to engage with the platform, learn its functions, and, in the process, discover its value.
These quests simplify interactions, demystify complex processes, and, most importantly, incentivize user participation and build brand awareness towards the platform which at the end translates into user-acquisition and conversion.
3rd Horseman — On-Chain Analytics: Decoding Data for Growth
As we transition into a Web3 world, the significance of on-chain data cannot be overstated. On-chain analytics provides a comprehensive overview of platform traffic, user behavior, and funnel flows, acting as a compass for growth strategies.
Consider a bustling NFT Marketplace, a hub for artists, collectors, and enthusiasts. While external promotions and partnerships might drive traffic, on-chain analytics could reveal surprising insights.
Perhaps a significant portion of traffic originates from a specific platform such as a DEX. Such insights enable strategic partnerships because through on-chain analytics you directly have a leverage to forge a partnership which would in turn optimize user journeys and, in the long run, enhance Customer Lifetime Value (CLV).
4th Horseman — Web3 Native Advertising: Precision Targeting in Decentralized Spaces
Traditional advertising models, while effective in Web2, can often miss the mark in Web3 due to its decentralized nature. Enter Web3 Native Advertising. By targeting users based on their token holdings, these advertising models promise unparalleled precision.
For example, a DEX can target audiences who hold tokens of their competitors. By understanding the unique selling points (USPs) that differentiate their platform, they can tailor advertising campaigns to speak directly to these users’ needs and pain points, positioning themselves as a preferable alternative.
Furthermore, as more and more traditional advertising platforms such as Google & Meta have strict restrictions on crypto advertising, web3 media channels are becoming a better and more insightful platform to target the desired audiences.
Conclusion: The Fluid Landscape of Web3 Growth
Transitioning to Web3 isn’t a mere shift; it’s a complete reimagining of how growth strategies are designed and executed. The landscape is dynamic, evolving at an exhilarating pace. Startups need to be agile, adaptable, and deeply attuned to the decentralized communities they serve.
The beauty of Web3 lies in its community-centric ethos. Startups no longer operate in isolation; they co-create with their audiences. While challenges like rapidly changing platforms and technologies abound, so do opportunities. Unique Web3 tools, like token-based targeting and on-chain analytics, open up avenues previously unimagined.
Venturing into the intricate realms of Web3 can be daunting, but it doesn’t have to be. With a proven track record in pioneering and navigating the tumultuous waters of Web3 growth, RZLT stands as a beacon for businesses seeking meaningful connections in decentralized spaces.
Our expertise, garnered from our successful collaborations with giants like NEAR Protocol and niche innovators like eesee, positions us uniquely to understand the nuanced demands of Web3.
If you’re ready to harness the power of the 4 Horsemen of Web3 Growth and transform your decentralized journey, let RZLT be your guide. Reach out to us today, and let’s co-create the future of the decentralized web.
