Da Bomb: How 10-Year-Old Girls Earned $18 Mln in 6 Years Making Bath Bombs

The beauty industry is a golden opportunity. Just remember super popular hair brushes TangleTeezer ($2 bln turnover) or skin cleansing systems Foreo ($4 bln) — simple idea yet millions of people are willing to buy it.

But the story of da Bomb is even more interesting as founders of the company were 10-year-old school girls — they didn’t even expect that their hobby would turn into a successful family business.

In summer 2011 sisters Isabel and Caroline decided to make some homemade bath bombs for a school fair. They didn’t like the idea that the bomb will dissolve and nothing will be left, so they added some surprise inside of each bomb — metal charm or a little toy. Their bombs were extremely popular at the school fair, and they sold everything in one day.

The following year sisters participated at the event again, and at one point a local salon owner asked if he can sell girls’ products in his salons. It was an important sign of future success.

Later girls participated in AmericasMart Atlanta — large exhibition center. That gave them a flow of clients and a new level of popularity.

They made their first bath bombs in the basement of the house where they lived, then they “moved” to the hall, where they worked every day till late night — even on holidays.

In 2015 girls officially registered their company, and the next year a representative of Target saw their bombs in a small shop and got interested in distribution. He wanted girls to make bombs for 1800 shops. Parents supported Isabel and Caroline — they moved to the stock, hired a few people and started working.

Girls’ hobby became a family business. Their younger brother makes bombs for boys, father manages finances, while their mother is responsible for marketing and branding. Nowadays girls create and test new recipes, control social media of the company and are official representatives of the brand.

An important step for the development of the brand was creating a website. It’s stylish and easily navigable — that makes shopping simple and pleasant.

Now da Bomb has a warehouse with total space of 45 000 sq. ft., 150 people in staff and monthly production of 500 000 bombs. Their products are sold in 7000 shops.

Why they succeeded:

• targeting

The company produces bombs for different audiences: boys, girls, moms, sportsmen.

• personal brand

Girls worked hard on creating a beautiful package and unique products. Also, girls tried to participate in all events they were invited to and increase awareness of the product. You can find a lot of interviews with girls and articles about the company in the media.

• website

When da Bomb started to grow, founders created an attractive and intuitively navigable website. It increased sales and attracted a flow of new customers.

Nowadays, convenient website is a key factor in business success. Web presence is a powerful tool to deliver business value and enhance performance.

So if you want to make your product unforgettable and grow your business exponentially, start early with a web application professionally delivered by S-PRO!

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