Keeping up with Tech Trends — Tips from the CEO
How Your Business Can Keep Up With Changing Technology Trends
Hi, everybody! My name is Igor Izraylevich, I am CEO of S-PRO — development company located in Ukraine. I’d like to share some tips on how to keep up with trends in the tech world. Just a few words to explain why I’m so interested in this topic:
We founded S-PRO 4 years ago. There are hundreds of companies in Ukraine that offer the same services as we do. To be ahead of our competitors and bring our clients top-notch products we needed to offer what others don’t. So we focused on using cutting-edge technologies and always keep up with trends. As a result — currently, S-PRO is in Top 10 development companies (according to Research & Reviews of IT Companies & Software) with over 50 successfully launched products.
Why you have to keep up with trends?
Because if you don’t you will lose this game. In tech world trends not only help your company go ahead, they are necessary not to lose position you already have. Such market ex-leaders as Nokia and Kodak lost their positions just because they were overlooked world-changing trends.
Not all trends are good for your business
Hype trends are seductive, but not all of them will apply to your business. Do some research and calculations to see if the implementation of this technology will bring real value.
The most obvious example of the last few years is blockchain. S-PRO offers blockchain development services, so we’ve met quite a lot of entrepreneurs who had heard about blockchain and decided that their business needs it right now. But blockchain is not a magic pill that must be added everywhere. You don’t need blockchain if you sell T-shirts. You don’t need blockchain if you launch a weather forecast app. And there are A LOT of other businesses where blockchain won’t affect your business (except giving you additional expenses).
Never follow any trend just because it’s popular.
How to recognize tech trend before your competitors?
Technology trends emerge and die at lightning speed. Sometimes it’s difficult to differentiate the hype technologies that will disappear soon from ones that have come here for long. Here are three steps I trust to spot a promising trend:
- look around
If you work in some niche, you tend to narrow your focus. Look beyond your business to see global trends coming right now.
- research
Do not underestimate research. Research situation on the market and its slightest changes, research new technologies, research global trends that may be obvious but yet ignored by your competitors.
- pay attention to a real value
Does this new technology really have any value? Or it’s just another way to do something you’ve already been doing? For example, we recognized the potential of React Native at once, because the value was obvious — creating a cross-platform app instead of separate ones for iOS and Android takes less time and efforts, reduces development costs, makes further support and updates easier. If you don’t see the value — just forget about this trend and go on.
I hope you’ve found some of these tips interesting. Also, I’m looking forward to hearing your opinion about tech trends and keeping up with them. Thank you for your attention!
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