If Your Favorite Typefaces Were Celebrities

Helvetica would definitely be Tom Hanks. But who is Comic Sans?

Boris Müller
Mar 8, 2019 · 6 min read
Photo: Sky Noir Photography by Bill Dickinson via Getty Images
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Calligraphy: Stefanie Weigele

Type and actors give written language an identity and they give a face to an idea.

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Helvetica is Tom Hanks: inconspicuous and versatile, a good neighbor—but a bit corporate
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Meta is a bit like Emily Blunt: quirky, edgy, and authentic, but also pretty and cool
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Walbaum is Benedict Cumberbatch: educated, reserved, authoritative with a hint of genius
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Akzidenz Grotesk is Charlize Theron: model, role model, heroine; sharp and clear
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Copperplate is Samuel L. Jackson: bold and confident with a hint of menace
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Galliard Italic is Lauren Bacall: bright, beautiful, and brilliant; one of a kind
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DIN is Michael Fassbender: austere with a surprising emotional depth
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Eurostile Extended is Arnold Schwarzenegger—obviously
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Bodoni is Tilda Swinton: stylish, mysterious, and eloquent; sometimes hard to read
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FF Mark is Jake Gyllenhaal: contemporary and fashionable with a hint of hipster
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Rotis is Klaus Kinski: pretentious but you can’t look away…

The design of words and sentences can deeply affect and influence what we read and how we read it.



Boris Müller

Written by

Professor for Interaction Design at FH Potsdam, co-director of Urban Complexity Lab | http://uclab.fh-potsdam.de | http://esono.com

Boris Müller

Written by

Professor for Interaction Design at FH Potsdam, co-director of Urban Complexity Lab | http://uclab.fh-potsdam.de | http://esono.com

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