The Instagram Generation

What happens when a society that values image over substance meets a medium dominated by the former?

Zander Nethercutt
Jul 16, 2018 · 9 min read
Photo by NeONBRAND on Unsplash



That we were gifted Instagram after years of being conditioned to emphasize the cosmetic was almost poetic; if all of the obsession with it was a stick of dynamite, then Instagram was the spark at the end of the fuse.


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Credit: Draftfolio/iStock/Getty




Thanks to Tyler Kimble

Zander Nethercutt

Written by

mistaking correlation for causation since '94; IYI, probably | 🧓Chicago, IL | ✍️. @ zandercutt.com | GET IN TOUCH: zander [at] zandercutt [dot] com

Zander Nethercutt

Written by

mistaking correlation for causation since '94; IYI, probably | 🧓Chicago, IL | ✍️. @ zandercutt.com | GET IN TOUCH: zander [at] zandercutt [dot] com

Buy Yourself
Buy Yourself
Buy Yourself

About this Column

Buy Yourself

The internet is designed to give us what we want: validation, connection, thumbs-up, and animated hearts. But what are its hidden costs? In this column, Zander Nethercutt explores how tech platforms, advertising, and optimization influence who we are and how we interact.

The internet is designed to give us what we want: validation, connection, thumbs-up, and animated hearts. But what are its hidden costs? In this column, Zander Nethercutt explores how tech platforms, advertising, and optimization influence who we are and how we interact.

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