A Palette of Plans

Choosing a strategy is a lot more complex for companies than it used to be

The Economist
Jan 25, 2018 · 5 min read

Businesses are bombarded with advice on strategy. Many gurus urge them to discover a “blue ocean” where they can swim without competition. Others argue that this is a pipe dream — a blue ocean will immediately be turned red by competitors — and advise them to focus on flexibility. Some pundits preach the…

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