The Network Effect

Being a good networker pays off — but it requires skill as well as shamelessness

The purported theme of the World Economic Forum (WEF) changes every year. The gathering on January 21st-24th 2015 tackled “the new global context”. The time before, it was “reshaping the world”. But the forum’s real theme is less ponderous, and more constant: the power of networking. Many people protest that they would rather devote their time to real work than to schmoozing. But the fact that more than 2,500 of the world’s busiest people fly out to the small Swiss…