Let’s Talk About Brand Benefits and a Reason to Believe

While these might seem like the simplest of all the exercises in the brand development process, they’re the most critical

Felicia C. Sullivan
Marketing Made Simple
6 min readFeb 18, 2019

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Credit: faithie/Adobe Stock

Years ago, I consulted for a consumer electronics company, and I was tasked with talking about microwaves. The product manager assured me that this microwave wasn’t…

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Felicia C. Sullivan
Marketing Made Simple

Marketing Exec/Author. I build brands & tell stories. Hire me: t.ly/bEnd7 My Substack: https://feliciacsullivan.substack.com/ Brand & Content eBooks: t.ly/ZP5v