Let’s Talk About Brand Personality, Voice, and Tone

When was the last time you held hands with a brand?

Credit: Irina_Strelnikova/iStock/Getty Images Plus

Compelling, relatable, and memorable stories are more than a strategic device or a marketing tactic—they’re about forming lasting bonds between people. We connect through shared experiences, and our stories reveal our uniqueness, values, and vulnerability. The best stories are ones you can…