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F*ck faux marketers. You’re getting 21 years of my data-driven marketing & brand experience

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Let’s Talk About Brand Personality, Voice, and Tone

15 min readFeb 18, 2019

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Credit: Irina_Strelnikova/iStock/Getty Images Plus

Compelling, relatable, and memorable stories are more than a strategic device or a marketing tactic—they’re about forming lasting bonds between people. We connect through shared experiences, and our stories reveal our uniqueness, values, and vulnerability. The best stories are ones you can visualize in the retelling; you feel as if you’re there, experiencing the events firsthand. You may not remember what you ate for dinner last night, but you’ll never forget the first book you read and loved. Storytellers can create worlds and characters that draw us in. We immerse, we get involved, and we develop a relationship with the characters and story as it unfolds.

Brands are no different in the power they have to create a conduit for their vision, mission, positioning, purpose, values, and beliefs. You can be a misanthrope firing shots in the dark or a little ray of light. You can be that carefully crafted persona who scores AdWeek accolades, applauding your clever clapbacks in corner offices. You can fly under the radar or be another bot on the assembly line. Pick your poison.

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Marketing Made Simple
Marketing Made Simple

Published in Marketing Made Simple

F*ck faux marketers. You’re getting 21 years of my data-driven marketing & brand experience

Felicia C. Sullivan
Felicia C. Sullivan

Written by Felicia C. Sullivan

Storyteller/Author. Marketing Exec in a former life. Hire me: t.ly/bEnd7 My Substack: https://feliciacsullivan.substack.com

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