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Let’s Talk About Brand Personality, Voice, and Tone

When was the last time you held hands with a brand?

Felicia C. Sullivan
Feb 18, 2019 · 15 min read
Credit: Irina_Strelnikova/iStock/Getty Images Plus

Compelling, relatable, and memorable stories are more than a strategic device or a marketing tactic—they’re about forming lasting bonds between people. We connect through shared experiences, and our stories reveal our uniqueness, values, and vulnerability. The best stories are ones you can…