Let’s Talk About SWOT Analysis
Assessing the strengths, weaknesses, opportunities, and threats is an essential process for any brand
Be honest. How are you helping your brand and how are you hurting it? Are you comfortably uncomfortable or are you looking to make a seismic shift? Is your ego holding you back or is your perspective calculated enough to be objective? Or does your business remind you of Sisyphus: every day, you push a boulder up a hill only to have it tumble down and make roadkill of your face? Maybe it’s time to bring in the SWOT.
SWOT (an acronym for “strengths, weaknesses, opportunities, and threats”) analysis is a strategic planning tool that gives you insight into the current state of your business in the context of market and consumer conditions. It forces you to be brutally honest about where you are today and the possibilities that lie ahead, laying the foundation for brand and business strategies and goal-setting. SWOTs are agile because they can be applied to any aspect of your product, brand, or business—as long as they align with your overall brand or business goals.
- Strengths: What are you good at? What makes…
