Collection
How to Build a Brand
Leave the logos and lead magnets at home. Brand strategist Felicia C. Sullivan boils down 8 steps to building a stand-out brand.
Audio available
Let’s Talk About Brand Discovery
Research and analysis of your customer, competitors, and company are the backbone for developing a brand
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Let’s Talk About Story
You have a brand, but now you need to be able to tell its story
Audio available
Let’s Talk About Brand Positioning and Purpose
If you don’t show how you’ll solve your customers’ problems, they’ll keep on moving to someone else
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Let’s Talk About Brand Benefits and a Reason to Believe
While these might seem like the simplest of all the exercises in the brand development process, they’re the most critical
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Let’s Talk About Brand Personality, Voice, and Tone
When was the last time you held hands with a brand?
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Let’s Talk About SWOT Analysis
Assessing the strengths, weaknesses, opportunities, and threats is an essential process for any brand
