What If Scientists Were Celebrities?
GE’s marketing chief speaks about inspiring new science and technology workers
By Michael Segal
Bumping into Millie Dresselhaus in the halls of MIT, where she was an Institute Professor, would invariably earn you a warm smile. It was hard to imagine a more modest or down-to-earth scientist. Which is why it was such a pleasure to see a video ad by General Electric imagining the late scientist (who passed away this February) as a global everyday superstar, chased by paparazzi and feted with…