The Anatomy of Charisma

What makes a person magnetic and why we should be wary

By Adam Piore

For weeks I had been researching what science has to say about the power of charisma. Why do some people so clearly have it and others don’t? Why do we fall so easily under its influence? Charismatics can make us feel charmed and great about ourselves. They can inspire us to excel. But they can also be dangerous. They use charisma for their own purposes, to enhance their power, to manipulate others.