My 2019 Predictions for Big Tech and Beyond

It’s Amazon’s world, and we’re just living in it

Editor’s Note: No Mercy/No Malice is a column from Professor Scott Galloway, where he shares various reflections on business, tech, and life each week.

I love predictions. Nothing is more certain than the past, nor more uncertain than the future. Similar to a jet launching off an aircraft carrier, predictions ask us to mentally chart a path on the hard surface of the past. We leave the safety of the flattop and trust our wings of logic and creativity to support the prediction on the airflow of the future. I’m not sure if what I just said is more poetic or lame. Good money is on “yes.”

Anyway, let’s review our predictions for 2018 and dispatch a new crop for 2019.

Predictions Made January 2018

Key

Wayfair crashes — Wrong
The Pets.com of our generation may just be the Overstock of our generation.

25 U.S. brands launch online marketplaces — Wrong
A bunch of brands talked about launching their own marketplaces, but most don’t have the brand, equity, or capital to build a marketplace.