How to Be a Fashion-Loving Minimalist
Style and sustainable living aren’t as incompatible as you might think
Accumulation isn’t a prerequisite for being a smart dresser. In fact, many successful brands and designers have staked their claim squarely in the uniform-esque consistency of a single aesthetic. Rick Owens comes to mind as a remarkably repetitive brand—one that enjoys immense success and popularity and doesn’t lack for copycats or imitators.
For commercial, publicly traded, survival-staked-on-growth brands, consistency is anathema to novelty. Novelty is what catches consumers’ eyes and keeps the growth machine running (read: capitalism).
We’re also, as imperfect humans, prey to various cognitive biases and pleasure functions that result in extra consumption.
Ever buy something new after a long period of no purchases, then immediately feel drawn to keep going? I always feel a tinge of “more more more!”
It’s becoming clear that frequent consumption of anything—especially overly trendy, seasonal, or fleeting fashion—is environmentally damaging, unnecessary, and irresponsible.
As we begin to eliminate or discourage all the plastic bags, containers, straws, and other temporary items used in food service and grocery, so too are the excesses…
