Did a Publisher Just Build the Future of Retail?

What New York magazine opening a brick-and-mortar store tells us about the new media business model

Mike Mallazzo
10 min readJan 8, 2019

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Photos: Eugene Gologursky/Getty Images for New York Magazine

Probably like many men in long-term relationships, I spent Christmas Eve hopelessly meandering through U.S. retailers, trying to find a solidly adequate gift for my fiance. Maxed out on giving jewelry or vacations…

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Mike Mallazzo

Drinking gin and writing about the future of media and commerce.