Did a Publisher Just Build the Future of Retail?

What New York magazine opening a brick-and-mortar store tells us about the new media business model

Photos: Eugene Gologursky/Getty Images for New York Magazine

I was struck by how much Amazon’s store looks like retail’s past and the Strategist’s pop-up looks like retail’s future.

For digital-native brands, the main purpose of physical stores isn’t really to sell things … but in data collected per square foot.

Few have imagined that within a decade, discovering what to buy online may not even slightly resemble our current notion of a search engine. And publishers will be essential to making this happen.

Drinking gin and writing about the future of media and commerce.

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