The Simple Reason Facebook Can’t Be Fixed

The tech elite live in a different world than most of us, and they won’t fix what they don’t see

Mike Mallazzo
10 min readMay 10, 2019
Photo: Amy Osborne/Getty Images

As the “days since last Facebook scandal” meter hovers permanently near zero and life inside and around Facebook is described as “fresh hell” and a trauma floor, logic would suggest that the entity as a whole is facing an existential business crisis.

Nope. The company’s stock is up 40% so far this year as “fresh hell” continues to be stunningly profitable. Moreover, if you work in technology, at least one person you know who has a solid moral compass has excitedly started a new job at Facebook without a shred of cognitive dissonance.

How is any of this possible? How are our generation’s brightest minds — many of them staunch opponents of the current administration — still happily building, marketing, and selling algorithms that make Donald Trump and his ilk a self-fulfilling prophecy?

The root cause is quite simple. We’re asking people who don’t experience the consequences of Facebook’s existential flaws to fix them. This basic dilemma explains why so many Facebookers still possess unbridled zeal for the company’s mission and hover ominously over any attempts to reimagine what Facebook could be, preserving a status quo that works fine for…

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Mike Mallazzo

Drinking gin and writing about the future of media and commerce.