Jun 11, 2019
13 min read
The Man Who Helped the Beatles Admit It’s Getting Better
The techniques of forgotten mind pioneer Émile Coué are simple, but they work
One of the most significant names in modern psychological and motivational philosophy will evince blank looks from most people today: French mind theorist Émile Coué (1857–1926). Yet Coué, who earned both adulation and jeers during his…
