The Man Who Helped the Beatles Admit It’s Getting Better

The techniques of forgotten mind pioneer Émile Coué are simple, but they work

Miracle man? Émile Coué in an American newspaper in 1923.

One of the most significant names in modern psychological and motivational philosophy will evince blank looks from most people today: French mind theorist Émile Coué (1857–1926). Yet Coué, who earned both adulation and jeers during his…