The Man Who Helped the Beatles Admit It’s Getting Better
The techniques of forgotten mind pioneer Émile Coué are simple, but they work
13 min readJun 11, 2019
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One of the most significant names in modern psychological and motivational philosophy will evince blank looks from most people today: French mind theorist Émile Coué (1857–1926). Yet Coué, who earned both adulation and jeers during his…