You Need To Appreciate Beyoncé’s Attention to Detail

What it took to reproduce a single “Lemonade” prop

Matt Haughey
8 min readApr 16, 2018

After watching Beyoncé’s first Coachella set, I tweeted this the following morning:

I meant every word of it, but it reminded me that I’ve been meaning to write about Beyoncé’s most recent album and conceptual visual project, Lemonade, for the past two years.

I got a glimpse at what goes into making just one aspect of one scene of Lemonade and I’m sharing it with you so you can try to imagine and extrapolate what the entire production might have entailed. This is the story of the smallest atomic unit of Beyoncé awesomeness.

The first scene from Lemonade that left me speechless was when she appears on a street in the video for “Hold Up,” wearing that resplendent, flowing yellow gown and holding a baseball bat stamped with the name “Hot Sauce.”

Every shot in the sequence is glorious. You feel her anger and aggression from being wronged by her partner, and a cathartic release when she unleashes on every car and…

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