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Google and the Resurgence of Italian Design

Forget minimalism. Welcome to the era of expression.

Adam Richardson
Oct 16, 2017 · 6 min read
Google’s Daydream VR Headset (2017). Photo by Spencer Platt/Getty

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Google Daydream VR Headset (2017), Olivetti Divisumma 18 calculator (1973)
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Google Clips camera (2017), detail of Olivetti Valentine typewriter (1969)
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Olivetti Valentine typewriter, 1969

The delightful green key caps of the Praxis 48 typewriter, designed by Sottsass in 1964, are like a field of fresh grass for your fingers to play on.

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Google Pixel 2 with colorful power buttons
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Olivetti Praxis 48 typewriter
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Pressing the Divisumma keys results in a surprisingly mechanical click sound
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Daydream View VR Headsets (2017)
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Google Home Mini, and Google Home (2017)

Adam Richardson

Written by

Founder of The Enigma Bureau / Innovation & UX strategy consulting / workshop leader / frog design alum / HBR contributor / www.enigmabureau.com

Adam Richardson

Written by

Founder of The Enigma Bureau / Innovation & UX strategy consulting / workshop leader / frog design alum / HBR contributor / www.enigmabureau.com

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