How to Make a Living on the Internet
And exactly how much you can expect to earn per follower, subscriber, or sponsored post
August 25th. Two twentysomethings enter a ring to settle their differences with a good old-fashioned fistfight. Normally, a public brawl like this might become a spectacle. This year, it made history.
If you’re under the age of 25, you may recognize this event as Logan Paul vs. KSI, an amateur boxing bout between two of YouTube’s biggest stars. The fight garnered over a million viewers on YouTube’s pay-per-view platform and 21,000 live spectators at the Manchester Arena, making it the fourth-most-watched boxing match ever.
Between ticket sales and sponsorship deals, rough estimates put the pair walking away with $50 million each. Not bad for two dudes who, to anyone outside the YouTube bubble, seem to have come out of nowhere.
Of course, it’s actually taken years of dedication for these influencers to make an event like this possible. Logan Paul (24) has been making online videos for the past 14 years; KSI (25) for the past decade.
Deep down, we all want to be influencers — though social media has watered down the word’s meaning, it still taps into something universal. We want people to listen to us and respect us. While Logan Paul and…
