How Google Marketers Exploit Your Discomfort

We’re trained to serve ads in your moments of quiet desperation

Patrick Berlinquette

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Photo: Paul Reid/Getty Images

Today, three out of four smartphone owners turn to Google first to address their immediate needs. As a result, Google marketers like me must survive on our ability to play on your impatience and impulsiveness when you’re using a mobile device. We must be there to serve you an ad in…

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Patrick Berlinquette

Founder of a NY search ad agency (like we need another). Finding humor in ad tech’s depravity. Writings @ NY Times.