How Google Marketers Exploit Your Discomfort

We’re trained to serve ads in your moments of quiet desperation

Photo: Paul Reid/Getty Images

Note: This is part 2 in a series. Part 3 is here.

Today, three out of four smartphone owners turn to Google first to address their immediate needs. As a result, Google marketers like me must survive on our ability to play on your impatience and impulsiveness…