How Marketers Use Redirect Ads to Deceive You

Sometimes bait-and-switch is obvious, but the tactics grow sneakier every day

Illustration: vladwel/Getty Images
A very basic form of redirection through a Google text ad

Successful marketers know that high-profit redirection is a long game. It can unfold over weeks or months and cross from online to offline worlds.

Redirect ads used by Google’s Redirect Method

With $500 and a basic understanding of how to create a Google Ads account, anyone can become their own propagandist.

Founder of a NY search ad agency (like we need another). Finding humor in marketing tech’s depravity. AdTech writing @ NY Times.

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