How Marketers Use Redirect Ads to Deceive You

Sometimes bait-and-switch is obvious, but the tactics grow sneakier every day

Illustration: vladwel/Getty Images

Note: This is part 3 in a series about what I’ve learned as a Google marketer. Part 4 is here.

“Redirection” is a catchall term for a form of bait-and-switch deception used by Google marketers. A helpful ad on Google will match a…