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The Vague Role of ‘Copywriter’

I’m not a space-filler or a human dictionary

Clare Barry
Jun 15, 2017 · 8 min read
Photo by Jason Leung on Unsplash

I had no idea what a copywriter was when I became one. I don’t mean that facetiously — I literally had no idea what copywriters did, or that they even existed.

Dripping in youth and naivety, I saw opportunity among those small, vulnerable, typo-tweeting businesses.

Digital blurred the lines because it amplified exactly what copy was. It was no longer something finite for print or broadcast — it was an unfillable void.

Copywriting and content writing are two completely different things. In fact, in my opinion, digital has been a bastard for copywriters everywhere.

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