How Does Spotify Know You So Well?

A software engineer explains the science behind personalized music recommendations

Sophia Ciocca
9 min readOct 10, 2017

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Photo by studioEAST/Getty Images

This Monday — just like every Monday before it — over 100 million Spotify users found a fresh new playlist waiting for them called Discover Weekly. It’s a custom mixtape of 30 songs they’ve never listened to before but will probably love, and it’s pretty much magic.

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Sophia Ciocca

Warrior for authenticity. Uncovering my truest self & documenting the journey. http://sophiaciocca.com