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What We Can Learn From Netflix’s Failed Community Strategy

Netflix’s failed attempt to make friend recommendations a “thing” holds valuable lessons for product leaders

Gibson Biddle
Dec 11, 2018 · 6 min read
Photo: Marco Verch/Flickr/CC BY 2.0

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A Brief History of Friends

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Netflix’s Friends, 2004–2010. Screenshot: Wesley Fryer/Flickr/CC BY-SA 2.0

Why Did Netflix Persist for So Long?

Lessons From the Failure

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The year 2010 brought about the end of Netflix Friends. What barnacles should you scrape? Screenshot: Tech-media-tainment

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