Style on Demand

How print-on-demand companies are changing the side-hustle game

Erin Winick Anthony
6 min readJan 26, 2018
Photo: Printful

I first encountered print-on-demand companies when I was looking for ways to expand my fashion company, Sci Chic. They enabled me to expand my science-inspired jewelry line into an apparel business as well. I was finally able to begin offering clothing adorned with the same designs that inspired my jewelry without having to fill my house with boxes and boxes of shirts. Not only did print on demand provide an easy way to offer my customers more options, but it was also a simple way to spread brand awareness without having to fill my apartment with inventory.

The world of print-on-demand fashion has revolutionized the side hustle and merchandising game for many entrepreneurs. There is no risk in launching a new T-shirt design in your store because there is no preprinting and inventory required. All you need is the design you want to put on your merchandise and virtually no website design skills. Your business is ready to go.

Screen-printing shirts on demand. Photo: Printful

While some companies are designed for sales to be contained within their websites — like Redbubble or CafePress—many make money by integrating with existing sales platforms…

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Erin Winick Anthony

Science Communicator and founder of STEAM Power Media. Former NASA, MIT. B.S. Mechanical engineering. Covering intersections of STEM and creativity.