As a Designer, I Refuse to Call People ‘Users’

In an industry that touches so many lives, accurate terminology is essential

Adam Lefton
6 min readJan 15, 2019

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Credit: miakievy/DigitalVision Vectors/Getty Images

I’ve worked in UX for the better part of a decade. From now on, I plan to remove the word “user” and any associated terms—like “UX” and “user experience”—from my vocabulary. It’ll take time. I’ll start by trying to avoid using them in conversations at work…

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Adam Lefton

Lead Content Strategist @ PayPal. Book lover. Baseball junkie.