Which Half Is Wasted?

The internet is fueled by advertising — it drives more than 90 percent of both Facebook and Google’s revenues. But how well do we really understand the advertising business, and the effects it has on what gets built online? Produced in partnership with shift.newco.co.

Go to the profile of Rick Webb
Rick Webb

author, @agencythebook, @mannupbook. writing an ad economics book. reformed angel investor, record label owner, native alaskan. co-founded @barbariangroup.