The Internet Bet on Advertising. But It Got the Bet Wrong.

A fundamental mistake explains why the internet hasn’t beaten TV

Rick Webb
Rick Webb
Jul 31, 2017 · 6 min read

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Thanks to John Battelle

Rick Webb

Written by

Rick Webb

author, @agencythebook, @mannupbook. writing an ad economics book. reformed angel investor, record label owner, native alaskan. co-founded @barbariangroup.

Rick Webb

Written by

Rick Webb

author, @agencythebook, @mannupbook. writing an ad economics book. reformed angel investor, record label owner, native alaskan. co-founded @barbariangroup.

Which Half Is Wasted?
Which Half Is Wasted?
Which Half Is Wasted?

About this Collection

Which Half Is Wasted?

The internet is fueled by advertising — it drives more than 90 percent of both Facebook and Google’s revenues. But how well do we really understand the advertising business, and the effects it has on what gets built online? Produced in partnership with shift.newco.co.

The internet is fueled by advertising — it drives more than 90 percent of both Facebook and Google’s revenues. But how well do we really understand the advertising business, and the effects it has on what gets built online? Produced in partnership with shift.newco.co.

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