Psst... you can also listen to this story.Get started

The Internet’s Pyrrhic Victory Over TV

The battle isn’t finished, but the internet is losing

In our last episode, we talked about how the internet has been chasing direct ad dollars for the bulk of its existence, while failing to attract the brand dollars — that is, the seventy-plus billion dollars spent on television on advertising that encourages, inspires, and cajoles us into buying something:…

Sign up for Medium to read this story.

Rick Webb has locked this story exclusively for members. But with a free Medium account, you can access this post, plus two other exclusive stories this month.
Already have an account? Sign in.
Show your support

Clapping shows how much you appreciated Rick Webb’s story.