The Attention Economy Is Eating Our Brains
What if we taxed it?
By Rafael Calvo and Dorian Peters
I start by discussing dinner but end up detailing an alien invasion by four-eyed chickens in bikinis just to see if my son will notice. We’ve all been there—madly wrestling for the attention of a loved one who’s buried deep in a digital device. Like a dance fight, we use various tactics, from guilt and shaming to sensationalism, only to give up in quiet resignation.
Incredibly, being abandoned by loved ones to email, Fortnite, or Instagram has become more common than a poor wifi connection.
Our most valuable resource—attention—is being traded at an unprecedented rate. We pay so much attention to technology (literally) that the numbers themselves sound like clickbait.
Selling Our Consciousness
Attention is a finite resource: 7.7 billion people on the planet, each only conscious for about 16 hours a day, can provide full attention for 123 billion hours. Bear in mind that work, sustenance, human contact, and some basic hygiene have to fit in there as well.
Now consider that 1 billion of these precious attention hours goes to YouTube each day, that’s about 1 percent of total available worldwide attention. Just on YouTube. Alphabet…
