How to Craft a Winning SaaS Sales Strategy

Software as a Service (SaaS for short) currently makes up the largest segment of the public cloud market. The SaaS market itself is worth $94.8 billion and is expected to grow quite a bit more in the coming years.

Are you looking to get into the SaaS game? Have you already started but need help maximizing your sales?

Either way, we’ve got some helpful tips for you. Read on for some advice that will help you create the perfect SaaS sales strategy for your business.

Be Persistent

From marketing and sales and demos and follow-up calls, you have to be persistent if you want people to take an interest and invest in your software. Make sure that you have regular follow-ups included in your sales plan.

Remember, it often takes several connections with a potential customer before you close the deal. Don’t be discouraged if they turn you down the first time. Reach out again and see if you can change their mind.

Keep Trials Short

It’s best to keep your free trials short (a few days to a week is great).

People tend to take shorter trials more seriously and will be more inclined to commit to trying out your software right away if they only have a limited amount of time to do so.

Keep Demos Short, Too

When you’re demonstrating your software to someone, be sure to keep your presentation short as well.

People have short attention spans and full schedules these days. They don’t have time for a drawn-out demonstration that takes up their whole afternoon.

You’ll be more likely to close the deal if you keep things short and sweet.

Upgrade Your Emails

A strong email marketing campaign will help you sell more programs and get more people interested in what you have to offer. Some easy ways to strengthen your campaign include:

• Use a “human” email address that’s less likely to get deleted or sent to a person’s spam folder
• Send emails on a consistent basis (the more frequently people see your messages, the more likely they are to eventually click on one)
• Automate your campaign so that the emails get sent at regular intervals without you having to spend a lot of time preparing them

These simple steps can make a big difference in the number of responses you get to your emails.

Offer Annual Plans

It’s anticipated that 73 percent of enterprises will run almost entirely off of SaaS by the year 2020.

Clearly, there’s a high demand for SaaS. In order to help meet that demand and help people save some money in the process, it’s a good idea to offer annual plans.

This allows you to receive larger amounts of money upfront, and it gives your buyers a chance to get your software at a lower price (while also committing to a year’s worth of service).

Improve Your SaaS Sales Today

As you can see, there are lots of things you can do to improve your SaaS sales strategy. Whether you’ve been in the business for a while or are just getting started, these tips will help you increase your sales and boost your bottom line.

Do you want to learn more about SaaS? If so, check out some of our other posts today. This one on measuring and optimizing performance is a great starting point.

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