Snoop Dogg gets BUSH-y with new release

Story by Ernest Gonzales


Fans of trunk-thumping, swearing-laden gansta rap reminiscent of the glory days of the Doggfather himself might want to check their musical expectations at the door because Snoop is throwing a different kind of party these days.

Snoop Dogg released his thirteenth studio album titled BUSH on May 12 and displays his evolution from a gun-toting rapper straight off the streets of Long Beach to a 43-year-old funkified legend with 22 years of music industry experience. Snoop now relies on his cool factor to bring out his best late 70s funky soul singer impression and even does a good job to bring retro-inspired partygoers to their feet with the help of ultra-producer Pharrell Williams.

The tongue-flipping raps are in the past and Snoop does his best to follow the footsteps of frequent collaborator Charlie Wilson with a Parliament-Funkadelic sounding ten-track album. He attempts to sing his way through while woman-wooing, self-hyping and weed-praising and does a mostly good job of portraying the vintage feel of wearing sunglasses in a dark room filled with groovy folks draped in purple pants, fur coats and gold accessories.

“Peaches n Cream” is the first single released from BUSH, featuring the aforementioned Wilson and hits the right notes through short, unfiltered guitar strokes and thick funked-out basslines that try to reincarnate the hey-day of Rick James himself. Make no bones about it, the Dogg is here to get foxy ladies dancing and cool cats watching on the side admiring with this track. “Uh oh there she goes/That’s that look all on her face / Shorty dancing like she knows / She’s the baddest in the place / Hey, hey, I wanna get with you.” While the lyrical value may be lacking, the mood is set, the point is taken and the feet are moving.

Charlie Wilson — world-famous among funk lovers — may not have much global star power, so Snoop calls on big-time headliners like Gwen Stefani to and some sultriness to the up-tempo back-and-forth “Run Away.” Hip-hop heavyweight Kendrick Lamar and Rick Ross also drop a couple mainstream verses on the closing song “I’m Ya Dogg” while rhythm and blues legend and icon Stevie Wonder blesses the curtain-kring track “California Roll” with his sacred vocals.

Snoop Dogg and Pharrell had their heads and ears going in the right direction with BUSH but fail to deliver something with more than just face value. Your ears will tell your feet it’s time to do the Electric Shuffle or the Running Man like it’s 1981, but beneath the lyrical praise of good-looking women and self-hype of a 43-year-old musical mainstay that we’ve heard say the same thing since 1993, there’s nothing to write home about.