Team interview for Inbound Marketing Agency, Auckland, New Zealand. Part I.

Thank you, Mr. Steven Male, for very interesting questions, we were happy to answer them and hope that your readers will find the interview informative and will benefit from our experience.

Tell us about SafeCrypt — what do you guys do?

SafeCrypt.io is a cryptoexchange platform which is fail-safe by design. We expect to capture up to 9.6% of the cryptoexchange market share which already shows more than $500bln capitalization.
The platform is being based on the most secure model so far — SafeCrypt.io does not oblige you to store your assets within the platform in order to perform crypto-trading operations which prevents any chance for the traders to lose their crypto assets.
The main premise of SafeCrypt.io is to provide a full-spectrum crypto-trading functionality and complete anonymity for the traders.

Where did the inspiration for SafeCrypt come from?

Max Efremov (co-founder/business): Have you heard about mt.Gox? It was one of the biggest exchange platforms back in 2013, with almost perfect reputation. If you wanted to trade bitcoin you went there without thinking. Thousands of people trusted that exchange and yet it collapsed. I kept a lot of assets there and could not believe that everything was lost. A total of 850 000 BTC disappeared along with mt.Gox and the money was never returned! Almost every member of SafeCrypt.io core team suffered from poorly designed exchange platforms. Our server-side programmer, for instance, has lost 125.7 BTC which was a lot in the past and could make a fortune today. Imagine going to your bank to withdraw some of your savings which you are planning to use to cover your mortgage, your college tuition or simply to have a great vacation with your family; and when you get to the place where the bank used to be all you see is junkyard. You look around and you see people just like you standing there numb and distant. That is exactly what happened in case of mt.Gox and dozens of other exchanges. Something had to be done to change that and we assembled SafeCrypt.io team to do exactly that: we decided to develop a platform which could provide 100% security for all crypto traders around the world and no matter what happens, no one should lose a penny. That was our challenge and we had to figure out how to design such system.

Tim Bahriddinov (co-founder/analytics): When something is not working properly you have to find out what causes the malfunction. In order to do that you must understand how the whole system works and in our case we had to reverse engineer the existing crypto-exchange platforms, analyze the integral parts in isolation, create a virtual model for such system and run thousands and thousands of simulation to sort out only what really matters. Thanks to mr. Eugene Bann and his valuable experience in engineering automated FOREX, stock and futures trading algorithms and with help of competent data scientists we were able to determine the flaws in the existing cryptoexchange platforms’ models and started to develop SafeCrypt.io, a fail-safe system which the market demanded and we ourselves would use.

Apart from as an investment, who would receive the most value by investing in your ICO?

To clarify, you mean apart from simply selling the tokens on the secondary market once the SafeCrypt.io SFC tokens are distributed among the participants, how else can participants receive value from their investments? If yes, the more active you are as a trader, the more value you would receive by investing in SafeCrypt.io ICO (Initial Coin Offering). We are determined to become #1 cryptoexchange with the lowest fees possible (expected transaction fee is 0.06%) and the only platform providing full trading functionality and at the same time allowing traders to retain control over their assets at all time.

Dividends
The major investors holding 1% and more of the total token supply will also receive monthly dividends from net operating surplus of the SafeCrypt.io Exchange Platform. Let’s say that having generated $6,9mln of income from fees (the number is based on less than 4.8% market share) SafeCrypt.io has $5mln of net operating surplus. A tokenholder owning 1% of total SFC will gain dividends equal to $50000 each month.

Token Repurchase
Stage 1
SafeCrypt will initiate the repurchase process of the tokens sold during the crowdsale 6 months after the ICO is over at a price of 115% of the initial value in order to stabilize the market price and compensate for the sale bonuses. Every investor will be able to benefit at least 15% of their investment by simply selling the tokens on the market.
Stage 2
After the official release of the exchange platform SafeCrypt.io will initiate the second phase of token buy back at a rate of 200% of the initial token price. Note: The buyback process will guarantee the minimum token value on the secondary market and will enable the SFC token holders to benefit directly via trading.

And let’s not forget about indirect benefits for the whole crypto community. The more stable the market, the easier it is to build services upon it, the faster the development. Every time a faulty exchange platform collapses, the whole community suffers and that is unacceptable. With SafeCrypt.io we intended to stabilize the cryptomarket and ensure its continuous growth.
We believe that blockchain is the technology for the people and for our common future and we must appreciate and protect it by all means.

How does SafeCrypt differentiate itself from its competitors (if there are any)?

We do not have direct competitors as the SafeCrypt.io platform model is unique. In case you mean other projects conducting an ICO, than the answer would is simple: prior to the ICO itself we already have a lot to show to our investors, not just vague plans and promises. To demonstrate the promised viability and the initial value to the SafeCrypt.io token holders we have operationalized a part of our framework in order to present the functional prototype of the cryptoexchange platform, along with some unique mechanics specially developed for our cryptoinvestors. The functional prototype includes:
Fully automated transaction processing system — a working merchant mechanics with 44 cryptocurrencies already being accepted in order to allow a wider audience of cryptoinvestors to take part and effectively capitalize on the SafeCrypt.io coin offering.
Multi-trader collective investment functionality (Co-op) — a time-limited feature allowing multiple investors to make collective token purchases in order to obtain larger bonuses.
Completely automatic and accurate dynamic bonus calculation system ensuring timely scheduled and precise token distribution among the cryptoinvestors.
ICO Manager platform was developed to ensure effective management of all PR activities separately from the main platform in order to protect sensitive data and ensure fail-safe-by-design automation.
Mathematically verified economic model designed to secure the SafeCrypt.io token value and ensure stable and continuous growth of the projected ROI for the token holders.
Secure cloud network and data encryption methods have been developed by SafeCrypt.io specifically to store the encrypted metadata of all transactions and safeguard our backers. No force majeure poses any threat to the transaction metadata which can be restored in 6.3 seconds time at any given moment. The cloud network guarantees that every transaction is recognized and every investor receives the full amount of tokens purchased during the ICO.

How have you grown SafeCrypt presence in the market?

That is currently one of the bigger challenges for the project. Having the best tech in the world you still need to market yourself in order for the community to even know you exist. Currently we are working with different agencies such as yours and starting to actively promote SafeCrypt.io within social media and working closely with crypto community. As our community manager Lisa Harlova says, make the community happy and the business will be destined for success.

How is your team structured? What benefits do you believe that brings?

We are combining organic team-based structure with matrix structure. This approach helps us to be more flexible, keep the stress levels within the team as low as possible and makes it easier for the team members to work with each other, with contractors and to outsource some of the minor tasks while staying focused on the crucial ones. The communication within the team is clear and simple with no strict vertical hierarchy which helps us to overcome any unforseen difficulties and provides a huge potential to grow.

What are the biggest challenges in the industry you have had to overcome?

Artem Petrov (CTO/Back Office): So far, the biggest challenge for SafeCrypt.io has been an Android development, as it requires much more internal workforce than one may think. We take software security and reliability very seriously and will not release the app unless it is tested and we can guarantee 100% security for the traders. Another challenge was the development of the secure could environment and data encryption algorithms — our framework keeps growing and there is still a lot yet to get done.

How have you found starting a cryptocurrency and trying to take your company global?

We have formed naturally as a team, joined together with one idea: create a safe cryptoexchange that we ourselves would love to use. Once we realized that we need more people, it became obvious that we need resources to do that, that is when we received our first seed investment which enabled us to grow and the company was born.
When it comes business, the cryptomarket is showing an unbelievable dynamics and growth which naturally makes it very attractive for any antrepreneur or investor. However, in order for the investors to find out that you even exist you should go public which in internet terms means global and since we are talking about blockchain technology, ICO as a means of crowdfunding or crowd investment is the most reasonable way to raise funds for the project, especially for a project as big as the next generation cryptoexchange.

What’s next for SafeCrypt? Do you have plans to grow, expand or diversify?

We were planning to add crypto mixing functionality into the platform to provide additional anonymity for those who sets the privacy above everything else (we are talking about millions of people worldwide). Such functionality, however, is considered controversial in most jurisdictions and we are consulting with legal experts to figure out the right way to implement it.
Aside from that, we will be focusing a lot on mobile development and marketing to ensure the best market outreach for the SafeCrypt.io project. Another very important task is localization: there are a lot of traders worldwide who do not use English at all which means we will have to localize the platform (both web and mobile versions) for a huge variety of countries. As you know, localization is not translation only, that’s also GUI changes, sometimes even database adjustments and let’s not forget about legal matters (blockchain-based tech, or some of its aspects, is considered illegal in some jurisdictions). SafeCrypt.io as a project has a long way to go and we know exactly how we are going to expand globally — by providing the highest quality service possible and ensuring absolute security for the crypto-traders.

Where would you ideally like to be in 5 years?

We are planning to capture up to 9.6% of the cryptoexchange market and make SafeCrypt.io the number one cryptoexchange platform in the world. Actually, we are planning to achieve that goal in less than 5 years.

If you had to give one piece of advice to an up and coming blockchain entrepreneur, what would it be?

If there’s a problem that needs to be fixed and you know how to do it using blockchain technology as a basis and you are certain that your solution is what the community needs, go ahead and build a team and start a company. The bigger the problem, the harder it would be for you to provide a valid solution.

Thank you for your time, dear readers, the second part of the interview is coming up next.